Lacoste is a timeless brand that is very dear to us, since we happen to be tennis fanatics. After all, René Lacoste revolutionized the fashion of the sport by creating the first polo shirt and as a result gave birth to the concept, sportswear. Lacoste’s understated luxury has made the brand classic and modern at the same time since 1933, so when we came across to its latest Spring campaign called Unconventional Chic. . . we were smiling from ear to ear. The campaign is equally smart, novel and elegant. . . captured by the lens of Mert Alas and Marcus Pigott in Paris. Showcasing our favorite models, Anja Rubik, Liya Kebede, Noah Mills and Jon Kortajarena, the Uncontianal Chic campaign managed to illustrate how equally glamorous the polo shirt can be just as an evening dress code.