It’s finally here! The lookbook of the much anticipated new fashion line, Paper Crown, by Lauren Conrad has surfaced and we couldn’t be happier! The line, for fall 2011, reflects very much Lauren’s style, a California chic, laid back look with some edge at times and some romance in others. The audience addressed seems to be more towards the teenage dreamers, but it’s definitely the best work we have seen so far by Lauren in the fashion design element. We love the brand’s identity and design as well and we definitely think it will carry her to many creative places in the future. Lauren has always been a designer on our watchlist for us, so keep your eyes open for fall. . .