10 Best Emerging British Designers

As we believe it’s of great importance to support new talented people within the fashion industry, Netrobe selects the 10 best emerging British Designers for our beloved readers!


Founded in 2010 the Felicity Brown label was set up by brother and sister team Henry and Felicity Brown. After graduating from the Royal College of Art with a 1st class honours in Textiles, Felicity went on to design for Alberta Ferretti, Loewe, Mulberry and Lanvin. In February 2010, ‘Felicity Brown’ showcased their debut collection at London Fashion Week, which received international recognition from publications including Vogue Italia, British Vogue and ElleBarneys (New York), 10 Corso Como (Milan) and Liberty of London, were amongst the first to buy their debut collection. Today the ‘Felicity Brown’ label continues to be recognised and supported by the British Fashion Council, showcasing as a member of their elite ‘New Generation’ designers.


Kane established his own-name label in 2006. His first independent show, presented on 20 September 2006, consisted of super-short bandage dresses in neon shades. The collection was lauded by prominent international fashion critics. In April 2006, Kane was awarded the Young Designer of the Year at the Scottish Fashion Awards. Subsequently, the designer launched a capsule collection for British high-street clothing store Topshop. In 2007, Kane  collaborated with the prominent shoe designer Manolo Blahnik, and created the shoes for the show. Later this year, he was awarded New Designer of The Year at the British Fashion Awards. Known to be a passionate promoter of his home country, the designer was appointed as an ambassador for Visit Scotland in January 2008. In 2008, Kane showcased his fifth collection,  inspired by the Planet of Apes and The Flinstones. It was met with similar praise from fashion critics and commercially, was a massive success, selling out within 24 hour of launch on Net-A-Porter on 13 February 2009.




Louise Gray studied at The Glasgow School of Art in textile design and Central Saint Martins, where she completed her MA. Design collaborations include Cotton USA, Judy Blame, Nicholas Kirkwood, the Smiley Company and Crown Paint. Louise is also sponsored by the Centre for Fashion Enterprise. In 2010, she received the NEWGEN show sponsorship at London Fashion Week and in 2011 she gained the Fashion Forward Award from the British Fashion Council. Her design signatures include colour, textures, hand silk screened, specially developed fabrics in woven, embroidered and printed techniques. She describes herself as someone who is having ultimate fun.


Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. After 4 years of experience in menswear, he moved to London to attend the Royal College of Art’s MA in womenswear and his RCA graduate collection was sold at London’s Dover Street Market. In 2010, Eudon was selected as one of Vauxhall Fashion Scout’s Ones to Watch and he received both the VFS Merit Award – which enabled him to stage his first solo catwalk show at London Fashion Week. In September 2011 Eudon was invited by Anna Wintour and Franca Sozzani to present his S/S 2012 collection at Milan Fashion Week in honour of The Vogue Fashion Fund and also won the LYCRA Style Emerging Talent Award at the WGSN Global Fashion Awards in New York. Eudon Choi has an international appeal having been stocked in some of the world’s most prestigious stores including Browns Focus (UK), Luisa Via Roma (Italy), Harvey Nichols (Hong Kong) and Harvey Nichols (Dubai), Young British Designers and Avenue 32. His clothes have also appeared on the pages of Elle, Harper’s Bazaar, Stylist, Marie Claire and Vogue.



Yasmin Kianfar is a 24 year-old British designer who has graduated from Central St. Martins to critical acclaim. This has prompted the launch of her eponymous line, which for her debut collection features predominantly full-length pieces in a subtle palette of greys, nudes and camels, accentuated with black. Inspiration for this capsule collection came from looking at 1920’s erotica and manifests itself in fabrics such as sheer chiffon and leather buckled garments. The brand Yasmin Kianfar is essentially innovative at its core and strives to produce beautiful and strong pieces that are ultimately sensual and feminine. The aim is to resolve fashion’s fickle relationship with its wearer by producing elegant distinctive garments that have an iconic and timeless appeal. Signature pieces have emerged as the Laser-cut dresses, available in sheer powernets as well as silk jersey. Full length dresses, as well as separates and undergarments make up the collection are now available  in luxury retailers worldwide such as Browns (London).



Malene Oddershede Bach, the Denmark-born, London-based designer whose meticulously constructed Spring-Summer collection of architectural-yet-feminine silhouettes, textured knits, silks and cottons, and vivid, unexpected prints stood out at Vauxhall Fashion Scout’s ‘Ones to Watch’ show this season. Malene studied at Middlesex University, where she graduated in 2010, followed by furthering her fashion credentials while working as the Assistant Designer at Preen by Thornton Bregazzi before setting up by herself. Oddershede Bach’s spring colour palette of electric pink, turquoise, yellow and black — “it’s always important to have a few black pieces,” said the savvy newcomer — was inspired by psychedelic films, specifically Gaspar Noé’s Enter the Void, while unconventional details like sculpted shoulders and deliberately misplaced arm slits were influenced by the uneasy, psychological horror films of David Cronenberg.  Her eponymous label was established during London Fashion Week to an overwhelming response from UK and international press as well as buyers.



Mary Katrantzou is a London-based fashion designer globally known for her hyper realist aesthetic, bold graphics and industrial jewelry. Mary studied Architecture at Rhode Island School of Design before transferring to Central Saint Martins to complete a BA in Textile Design. She then went on to graduate from Central Saint Martins with a distinction in MA in Fashion Design. Her graduating show in 2008 was a success and mapped out her signature style. It was themed around Trompe l’oeil effects and digital prints of oversize jewellery inspired by Russian Constructivism and early 70s movie posters. The collection was nominated for both the Harrods and the L’Oreal Professional Awards. Her first Ready-to-Wear collection debuted at London Fashion Week in Spring/Summer 2009 with the support of the BFC and the New Gen Scheme. Despite a small collection of 9 pieces, Katrantzou picked up 15 prestigious stockists including Harvey Nichols, Colette and Browns. Katrantzou has previously worked for Sophia Kokosalaki and Bill Blass amongst other designers. She has collaborated with Christian Louboutin, Swarovski Elements, and Topshop. Mary Katrantzou currently boasts over 100 stockists worldwide, including Barney’s, Joyce, 10 Corso Como, Neiman Marcus and Colette. Her work has been featured in some of the most prestigious publications such as Vogue, Wallpaper, The New York Times and Dazed & Confused. Her innovative style has labelled her as a ‘breakthrough’ designer of recent seasons, winning the highly regarded Swiss Textile Design Award in November 2010. In 2012 she was honored again by receiving the Fashion Forward Award from the British Fashion Council.


Erdem Moralioğlu earned a BA in fashion from Ryerson University in Toronto and then worked as an intern for Vivienne Westwood.  Erdem moved to London in 2000 to study fashion at the Royal College of Art. Upon receiving his master’s degree in 2003, he proceeded to go onto closing the 2003 RCA show with his graduate collection. He then moved to New York where he worked alongside Diane von Furstenberg before relocating back to London to launch his own label in 2005. His imaginative debut collection won him the £100,000 Fashion Fringe prize and he has staged four London Fashion Week shows as well as being awarded with the Swarovski British Fashion Council Fashion Enterprise Award in 2007. His label “Erdem” is now sold globally in more than 50 premiere department and specialty stores including Barney’s throughout the United States and SelfridgesHarvey Nichols and Liberty in UK. In 2009, Cutler and Gross collaborated with Erdem to create a collection of sunglasses for the Spring/Summer 2010 collection. The collection was inspired by an image of a Japanese fisherwoman dressed in brightly printed shorts charging out from the waves across black sand. The glasses are a juxtaposition of vibrant colour pops with darker backgrounds on a sixties style round frame. In 2010, Moralioğlu was awarded the inaugural British Fashion Council/Vogue Designer Fashion Fund which included a £200,000 prize which is the biggest sum ever awarded to a fashion designer in the United Kingdom.

Joseph Altuzarra was born and raised in Paris, and after graduating high school, attended Swarthmore College in Philadelphia, where he completed a B.A. in Art and Art History, with a strong focus on fashion and architecture. After university, Joseph Altuzarra headed to New York’s vibrant fashion industry, where he was hired as a design intern at the Marc Jacobs studio. Joseph then joined the Proenza Schouler team as freelance designer. In October 2006, Riccardo Tisci recruited Joseph as design assistant for Givenchy, where he worked on the ready-to-wear collections, with particular emphasis on tailoring. It was during his time in Paris that Joseph Altuzarra decided to move back to New York and launch his own line. In 2011 Joseph Altuzarra won the prestigious CFDA/Vogue Fashion Fund Award in November 2011.


Levi Palmer, Texas born, studied womenswear and pattern-cutting at El Centro College in Dallas before establishing a successful designer jewelry label. In 2005 Levi moved to London to study menswear at Central Saint Martins. Matthew Harding, London born, received a bursary from Giorgio Armani after completing his BA, enabling him to continue his education on the MA at Central Saint Martins, under the tutelage of Professor Louise Wilson O.B.E. Palmer//Harding is a men’s and women’s designer label, created by Levi Palmer and Matthew Harding, focused on bringing directional design to a traditionally neglected garment in a wardrobe, the shirt. Through this concept, palmer//harding create a garment that encompasses the combined aesthetic, skills and international experience of the design duo. By focusing on a single garment the designs can be seen in a pure form, without distraction, highlighting the progressive beauty and craft of the garments. Prior to officially launching the label at S/S 12 London Fashion Week, the duo were nominated for the prestigious ANDAM award 2011 in Paris. Currently, palmer//harding is sponsored through the NEWGEN sponsored by TOPSHOP scheme, which has previously mentored brands such as Alexander McQueen, Christopher Kane and Erdem.



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