Jason Wu for Target launch party

Despite the rain and the cold New York weather, guests lined up outside of the Skylight Soho for a first look and chance to shop the surely soon-to-be-sold-out Jason Wu for Target limited-edition collection! The famous designer, who admitted that he has been working for this collection for the past year and half, was really excited!  “I really believe in the collection. It’s 100 percent Jason Wu—not watered-down Jason Wu. It’s Jason Wu with a different approach. I designed it just for Target with new materials in mind, so it can really stand on its own.” he said.

For Jason Wu’s big night, the venue was transformed into a whimsical scene:  the white walls were painted with the façades of Parisian-style buildings, café tables were scattered about, and a Ladurée counter was set up to serve guests like Jamie King and Gossip Girl’s Blake Lively. . . their signature macaroons. It was a night to remember, no doubt. . .

Photo Credits: Vogue

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